I like how Jill Wenger sought and chose a name for her store and brand. I like the outcome and meaning just as much - pretty simple, indeed.
From an interview with 01 Magazine, by Jennifer Latour and Jennilee Marigomen:
-- You changed your name to Totokaelo. What does it mean?
I wanted a new word, a blank slate. Something fresh that didn’t have perceptions or meaning already associated with it. And I wanted to like how it sounds. Again, pretty simple. The roots are Latin. Toto means Total and Caelo means Sky. Total Sky. It’s a Latin expression roughly translated as ‘The shell of the sky and all of the heavens’. Western translation ‘The sky is the limit.’
image - courtesy Totokaelo